How Is Digital Trade Governed? AI, Data, and Cross-Border Regulation

The TradeExperettes are pleased to invite you to join the upcoming “Road to Yaoundé: Digital Trade Readiness Series” a special capacity-building webinar initiative designed to support developing and least developed countries’ delegates and ministries in their preparations for the WTO Ministerial Conference (MC14) in Yaoundé.

This webinar series will explore critical issues shaping the future of digital trade, including governance frameworks, data flows, artificial intelligence, and cross-border e-commerce, with a clear focus on empowering negotiators and policymakers from developing countries to engage effectively and inclusively.

Session 2 (22 January 2026, 3pm CET):
 How Is Digital Trade Governed? AI, Data, and Cross-Border Regulation
Understand the emerging global architecture of digital trade rules and their implications for developing countries, including negotiations around data flows, electronic commerce disciplines, and AI governance.

  • Speakers: 

    • Johannes Fritz, CEO of the St. Gallen Endowment for Prosperity through Trade

    • Khalil Gharbieh, Senior Director, Trade Policy at Microsoft

    • Isabel de Sola, Head of the Coordination Unit, UN Office for Digital and Emerging Technologies

    • Moderator: Dr. Hanna Norberg, President of TradeExperettes

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Trade and Frontier Technologies: Harnessing Artificial Intelligence and Others for Inclusive Growth.

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Framing Digital Trade: The Evolving Landscape of Global (e-)Commerce and Digital Policy Trends