Session 3: Trade and Frontier Technologies: Harnessing Artificial Intelligence and Others for Inclusive Growth.

Written By Ricardo Ashimi

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The TradeExperettes are pleased to invite you to join the upcoming “Road to Yaoundé: Digital Trade Readiness Series” a special capacity-building webinar initiative designed to support developing and least developed countries’ delegates and ministries in their preparations for the WTO Ministerial Conference (MC14) in Yaoundé.

This webinar series will explore critical issues shaping the future of digital trade, including governance frameworks, data flows, artificial intelligence, and cross-border e-commerce, with a clear focus on empowering negotiators and policymakers from developing countries to engage effectively and inclusively.

This series will provide deep insights on key digital trade topics shaping the future global trade agenda. The sessions will be recorded and made available to registered participants:

  • Session 3 (12 February 2026, 3pm CET): Trade and Frontier Technologies: Harnessing Artificial Intelligence and Others for Inclusive Growth
    Examine how AI and emerging technologies transform trade flows and discuss policy frameworks needed for inclusive growth.

    Speakers:

    • Eunice Huang, Ai Policy Lead in APAC, Google

    • Louise Wigget, Founder and Managing Director, Global Trade Solution, South Africa

    • Marta Soprana, Technology and International Affairs Project, Associate, LSE IDEAS

    • Quan Zhao, Trade Policy Advisor, ITC

    • Moderator: Dr. Hanna Norberg, President of TradeExperettes and Cedric Amon, Research Associate, Konrad-Adenauer-Stiftung Geneva

  • Session 4 (26 February 2026, 2-5pm CET, in person in Geneva): Negotiating for the Future: AI-Driven Scenario Training for MC14
    Engage in interactive, scenario-based simulations using AI-supported negotiation tools to prepare for pivotal MC14 discussions. Registration details to follow, with preference given to LDC and developing country members for in-situ participation.

Ricardo Ashimi
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Session 2: How Is Digital Trade Governed? AI, Data, and Cross-Border Regulation